5 Ways Your Company Communications Strategy Drives Results For HR

Attracting the right candidates to your organization while maintaining the company’s reputation is one of the many challenges that human resources teams balance on a daily basis. The best way to simplify the tasks of hiring, engaging and retaining the right talent is communicating with employees and company leadership on a consistent basis. Open dialogue with employees leads to a better understanding of company values. These values can then be shared externally, creating a ripple effect, that shows future applicants what your brand stands for.

People trust what employees say about their company more than what leadership might say. For HR teams to create an appealing employer brand, it’s vital to communicate openly with employees. The feedback provided by employees also helps HR refine its processes for a smoother experience for all parties, leading to a more results-driven department.

A renewed focus on company communications will help HR teams:

  • Increase applicant quality
  • Expand the job candidate pool
  • Create a memorable employer brand
  • Improve the employee onboarding process
  • Reduce employee turnover

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The human resources department needs to embrace strong communication practices in order to thrive and grow within their organization, yet many companies don’t have a robust plan in place. When HR teams lack a comprehensive communications strategy, employees are left confused and disengaged with the company, which intensifies the existing challenges that HR already faces.

Instead, organizations need to realign their approach to communications to create a dialogue between leadership and employees that both articulates the company’s values and better integrates employee feedback to help empower HR. Open channels of communication between the C-Suite and employees give the workforce a better understanding of the company’s trajectory, their part in its growth and how their input in the process is not only heard, but put into action.

Once employees have a better understanding of company values, it’s easier for them to articulate those values to potential job candidates externally. Research from Weber Shandwick shows that 39% of employees share praise or positive comments online about their employer when they are happy and informed.

As employees discuss their experience working for a company and expressing its values, they not only help build a positive employer brand on behalf of the organization, but also set expectations for prospective applicants. Employers believe this to be true as well, and 67% think retention rates would be higher if candidates had a clearer picture of what to expect about working at the company before taking the job (Glassdoor).

With stronger communications practices internally, employees not only grasp key company values, but also provide feedback to HR on a consistent basis to help refine their processes for smoother recruiting, hiring and onboarding. Feedback from employees leads to the creation of better messaging to attract qualified candidates and a clearer understanding of how the brand is viewed by the people living and breathing it everyday.

The success of HR in achieving its goals is a result of a partnership between employees and leadership, which is only facilitated when a communications framework is in place. An investment in the right policies and tools for facilitating more effective company communications can simplify the process of supporting a corporate dialogue to address HR objectives.

Learn how elevating company communications as a key priority supports HR in increasing the quality and size of the applicant pool, building a remarkable employer brand, improving employee onboarding and reducing turnover rates.

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