Grow Your Agency

How Employee Advocacy Increases Client Value and Drives Revenue

Today’s agencies are challenged with helping clients adapt to the convergence of paid, owned and earned media. That’s especially true within the digital and social media landscape. Many are adapting to this new business environment, with progressive firms doing so by building Employee Advocacy programs for their clients. Not only can these programs give agencies a competitive edge, they provide a tremendous opportunity to increase revenue.

Since communication budgets typically remain at, (source: Holmes Report), agencies can can only grow by accessing other budgets like digital marketing. However, they’re increasingly earning more by offering measurement and data and content creation services.

  • Paid media has declining response rates and poor credibility
  • Owned media takes longer to scale and company communications lack trust
  • Earned media is hard to scale and hard to control

Employee Advocacy as a revenue-generating service

Social media can bridge owned (blogs, Facebook, etc.), earned (mainstream media, engagement via social) and paid (ads) media. But this requires more than a traditional social program where content is pushed through the client’s owned media channels. By adding employees into the mix, clients can build stronger relationships by using their most trusted voices.

Download this eBook to learn how agencies are harnessing the power of Employee Advocacy for their clients.

A proven model to increase business results

Employee Advocacy lets employees receive and post company-approved content to their social networks, transforming them into trusted experts, advocates and contributors. By extending their social media strategies to include employees, companies can boost brand awareness, employee engagement and revenue. Best of all, this authentic form of communication counters the rapid rise of social media as a paid, impression-based advertising platform:

  • 82% of buyers say they trust a company more when its CEO and senior leadership team are active on social media
  • 77% of consumers are more likely to buy a product when they hear about it from friends and family
  • Companies with engaged employees outperform those without by up to 202%
  • 78% of salespeople using social media outsell their peers not using social media5 Highly engaged organizations can reduce turnover by 87% and improve performance by 20%

The new centerpiece of your social marketing strategy

Employee Advocacy can deliver the following results for your clients:

  • Increase brand awareness by 14x
  • Increase site traffic by 5x
  • Increase leads by 25% and decrease cost per lead by 13%
  • Increase company content amplification by 11x and content engagement by 700x Drive 20-50% of overall event registration

Enhance your existing services

By running scalable Employee Advocacy programs for your clients you can:

  • Build a content distribution channel for the valuable content you’re creating (video, imagery, copy) for clients
  • Extend influencer programs to include employees as trusted brand ambassadors, and scale existing programs to include hundreds, even thousands of employees
  • Translate social engagement into results, including measurable business metrics beyond awareness, clicks, likes and comments
  • Save clients money while increasing agency margins
With Employee Advocacy, agencies can show brands the value of shifting paid media dollars to digital storytelling through owned and earned media. Automated software platforms lower client costs while value-added content and media strategy services drive margins.

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