Today’s agencies are challenged with helping clients adapt to the convergence of paid, owned and earned media. That’s especially true within the digital and social media landscape. Many are adapting to this new business environment, with progressive firms doing so by building Employee Advocacy programs for their clients. Not only can these programs give agencies a competitive edge, they provide a tremendous opportunity to increase revenue.
Since communication budgets typically remain at, (source: Holmes Report), agencies can can only grow by accessing other budgets like digital marketing. However, they’re increasingly earning more by offering measurement and data and content creation services.
Social media can bridge owned (blogs, Facebook, etc.), earned (mainstream media, engagement via social) and paid (ads) media. But this requires more than a traditional social program where content is pushed through the client’s owned media channels. By adding employees into the mix, clients can build stronger relationships by using their most trusted voices.
Employee Advocacy lets employees receive and post company-approved content to their social networks, transforming them into trusted experts, advocates and contributors. By extending their social media strategies to include employees, companies can boost brand awareness, employee engagement and revenue. Best of all, this authentic form of communication counters the rapid rise of social media as a paid, impression-based advertising platform:
Employee Advocacy can deliver the following results for your clients:
By running scalable Employee Advocacy programs for your clients you can: