When you look at today’s workforce, you see an increasing amount of deskless employees, especially in industries like retail, hospitality, healthcare, medicine, and eld service. And more and more, that workforce consists of Millennials who have different expectations about communications than older generations. It’s a population that eats, breathes and sleeps with their mobile phones and social media.
As a communications professional, you not only need to consistently communicate with this generation, you need to engage with them. That means going away from email, the company intranet, and newsletters, which don’t align with how they prefer to consume information.
The time has come for you to implement a mobile communications strategy. Not only will you get on board with 21st century tools, you’ll see higher levels of employee engagement and the increased productivity that comes with it.
Engaged employees feel connected to the company. Management communicates with them and genuinely listens to their needs. Their opinions are not just valued, they’re welcomed.
But as Gartner points out, less than one-third of employees are engaged. That may be because 74% of employees feel that they missing out on company information and news (Gallup). This is why it’s critical to launch a mobile communications program: Engaged employees are 57% more effective and 87% less likely to leave the company. (ADP, Corporate Executive Board)
Deskless employees work in stores, on factory floors, in warehouses, on construction sites, and in the eld serving customers.
They spend their days mainly doing physical work rather than using a keyboard or phone. And there are a lot of them. 80% of the global workforce, which is approximately 3 billion people, performs physical or deskless work. (Google)