Webinar Recap
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THE POWER OF EMPLOYEE STORYTELLING AT SUTTER HEALTH
Kim DoE, VP Marketing, Acme Direct

Highlight Videos
How Sutter Health Build Their Internal Engagement Campaign
How Sutter Health Built Their Internal Engagement Campaign
Why Telling Employee Stories Matters
Why Telling Employee Stories Matters
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What Made Sutter Health's Employee Storytelling So Successful
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WORDS OF WISDOM

"The goal of the Sutter app was to get employees to tell us their stories instead of having us search for stories from corporate downwards." - Carey Peterson

"Talk to your people - we conducted internal employee focus groups before this campaigns and really listened to how people like to receive & get information and what inspires them to tell stories. Using team research to inform your strategy & plan is key." - Michelle Grant

"We received 1,100 stories in the first 6 days and over 2,000 from the initial launch. It was a beautiful campaign that showcased the amazing team we have within the organization" - Carey Peterson

"The app allows our employees to have their own voice. They're not asking permission to share their stories - they're allowed to in a safe place. I feel this was successful because, in a large way, because the app provided a place to have two-way conversations whereas newsletters, emails, an Intranet, and other traditional channels don't have that. The app allows employees to share their voice." - Michelle Grant
Sutter Health Blog Post
BLOG POST


Check out our recent blog post that details how Sutter Health's Communication team built and structured their internal engagement campaign.

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KEY TAKEAWAYS

  • Use research to help inform campaign strategy

  • Give employees the opportunity to share what matters to them

  • Reward participation with fun giveaways

  • Recognize employees by sharing their stories inside and outside the organization