The Value of Company Communications For Every Department In The Enterprise

Healthy communication begets brand advocacy. When your teams are happy, engaged and connected with their coworkers, they are more likely to be aligned with the company's vision. Creating an engaged culture is smart for business. According to a Gallup poll, companies with highly engaged workforces outperform their peers by 147%. Despite the growing trend, only 13% of employees worldwide consider themselves engaged at work.

We will explore how company communications and employee advocacy provide value to every department in the enterprise and what you can do to improve both. Download this ebook to learn how:

  • Communications and marketing teams can’t win without an open, fluid dialogue
  • Sales teams can communicate more value with more transparency
  • Employee recruiting is becoming more competitive and complex

Download the eBook now to learn more.


Preview

Today’s talent pool has become so competitive that companies are forced to find new ways to attract and retain employees. It’s no longer enough to provide sky-high salaries and catered street tacos. According to the American Psychological Association, 67% of employees stay at a company because they love the work they do, 56% said they feel connected to the organization, and 51% said “my co-workers.” Employees are looking for more and if you don’t supply it, they’ll need a company that does.

Health insurance, a 401k, and a good salary are essential. But beyond those basic needs, people look to... people. Employees want to feel connected to their coworkers and the companies they work for.

In a Deloitte survey, researchers reported that “mission-driven” companies have 30% higher levels of innovation and 40% higher levels of retention. Look at any company’s website and you’re sure to nd a company mission buried on an “About Us” page, but when leadership drives the mission through every employee interaction, something special happens - the mission grows and employees become more engaged.

“Your employees are your best or your worst brand ambassadors, frankly,” said Jennifer Phelps, head of communications at KeyBank. “If they are feeling positive, they will share that with the outside world. And if they are feeling crummy, they won’t hesitate to share that either.”

This is not just a feel-good desire, creating an engaged culture is also smart for business. According to a Gallup poll, companies with highly engaged workforces outperform their peers by 147%. Despite the growing trend, only 13% of employees worldwide consider themselves engaged at work.

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